Michael is transforming the customer service landscape through his exclusive Six-Sided Service formula, and Customer Relationship Imprinting system. His ability to help companies attract, acquire and retain more customers, and his passion to train businesses of all sizes deliver exceptional service without exception, are some of Michael's signature strengths.

After two decades of developing brands and working in the advertising space, Michael noticed brands were often being impacted negatively by failed advertising campaigns falling flat due to one thing...marginal customer service. This began a new quest to determine how these service deficiencies could be inspected, identified and corrected. He discovered six significant missing pieces that would later become known as “Six-Sided Service.”

With concepts such as Relational Velcro, the Internal Service Switch and the 17% Factor, Customer Relationship Imprinting has become the trusted service tool that helps businesses ensure exceptional service without exception! While many customer experience conversations involve discussing customer loyalty, Barnett has introduced the concept of Customer imprinting! Follow this formula and your customer will follow you!

Michael Barnett is the author of Customer Relationship Imprinting, and he is the Chief Service Officer and President of Six-Sided Service. He is also a gifted speaker, leader and trainer. Michael lives in Southern California with his wife and two daughters.