From his work with the NBA and NFL to efforts on behalf of Team Liquid and Riot Games, Michael (MCB) has developed and executed brand communications and partnership marketing strategies for the biggest names in sports, tech and gaming.

He has extensive experience working at the convergence of traditional sports and gaming, in addition to apparel and merchandise (Team Liquid and Under Armour, among others). Beyond being a creative storyteller, Booth is an avid MLS fan (who definitely followed Beckham during his US-based career).

The Story Mob is an international consultancy offering strategic communications counsel to brands, teams, streamers, event organizers, investors and more in the gaming space. Based on years of experience with the world’s largest competitive gaming communities, The Story Mob helps its clients to cut the fluff and create impactful, authentic outreach to gaming fans.