Kevin has spent his professional career working in collegiate and international amateur sports management. In May 2026, Kevin transitioned from his full-time role to a contractor position. In this capacity, he continues to support both the Tournament of Roses and the Rose Bowl Game, helping ensure continuity across key operational areas, stakeholder relationships, and strategic initiatives.
Kevin began as the Chief Administrative Officer of the Rose Bowl Game in 1998.
He has also served in similar roles with FIFA World Cup 94, the 1996 Olympic Games in Atlanta, Georgia, the 2010 Olympic Games in Vancouver, Canada, and thirteen years at the University of Southern California managing their athletic ticketing and game management program. Â
Kevin is a graduate of the University of Southern California, with a degree in Broadcast Journalism/Sports Information. While at USC, Kevin played men’s volleyball, and was a member of the 1977 national championship team.
Kevin is married to Kathleen Ash, who is the Associate Vice President for Development at Loyola Marymount University. Kevin and Kathy have two adult children, Hilary and Connor.